CRM Integration that closes the loop to admission
Marketing that is not connected to your CRM is a black box. We set up and integrate your CRM and EMR, including Kipu, Sunwave, Dazos, Salesforce and HubSpot, so every inquiry routes cleanly to admissions and you can finally measure ROI all the way to a patient.
See where your rehab is losing leads
Get a prioritized, compliance-aware review of your CRM, tracking and lead flow. No cost, no obligation.
Connect your marketing to your admissions CRM
You can run great campaigns and still fly blind if leads do not flow cleanly into your CRM. CRM integration is how every inquiry, whether a form, a chat or a phone call, lands in your admissions system with its full story attached, from first touch to admission.
At Addiction Marketing Agency we set up and integrate the platforms treatment centers actually run, including Kipu, Sunwave, Dazos, Salesforce and HubSpot. We connect them to your website, forms and call tracking so marketing and admissions finally share one source of truth, built to respect HIPAA and with one client per area.
Why CRM integration for rehab is not ordinary CRM work
The records moving through a treatment center CRM include protected health information, so the stakes are higher than in a standard sales pipeline. Connectors have to be configured carefully, access has to be controlled, and a Business Associate Agreement has to be in place wherever PHI is involved. A careless integration is not just messy, it is a compliance risk.
The inquiries are different too. Many come from a family member in distress, often by phone, at the moment they decide to act. If that lead stalls in a disconnected form or sits unrouted, the person may call the next center instead. Integration done right means no qualified inquiry is lost between marketing and admissions.
Turn leads into measurable admissions
When marketing and admissions share one connected system, you stop guessing. A clean CRM integration turns scattered inquiries into accountable, trackable admissions.
- Capture every lead
Forms, chats and calls flow straight into your CRM with their source attached, so no qualified inquiry slips through the cracks.
- Route leads faster
Inquiries reach the right admissions team member instantly, so families get a fast, compassionate response when it matters most.
- Prove your ROI
With admissions tied back to channel and campaign, you can invest in what actually fills beds instead of what only drives clicks.
What our CRM integration includes
A complete setup that connects marketing to admissions and makes every lead measurable.
CRM setup & audit
We review your current CRM, stages and data, or configure one from scratch, around how your admissions team actually works. You end up with clean pipelines, clear stages and a setup built for reporting, not guesswork.
Lead capture integration
We connect your website forms, chat and landing pages directly to your CRM so every inquiry is captured instantly with its full context, with no copy-paste and no leads lost in an inbox.
EMR & CRM connectors
We integrate the platforms treatment centers run most, including Kipu, Sunwave, Dazos, Salesforce and HubSpot, and can connect others. We meet you on your existing system rather than forcing a switch, with PHI handled responsibly.
Marketing automation
We set up timely, compassionate follow-up for new inquiries, reminders and nurture sequences, so families stay engaged through the decision without anyone on your team chasing each one by hand.
Lead routing & speed-to-lead
Inquiries route to the right admissions team member the moment they arrive, so no qualified lead waits. Fast, well-routed response is often the difference between an admit and a miss.
Attribution sync
Every lead carries its source, medium and campaign into the CRM and, where supported, back to your ad platforms. Admissions data ties cleanly to the marketing that produced it.
Reporting dashboards
We build clear dashboards that connect spend to qualified inquiries and admissions, so leadership sees cost per lead and per admission by channel, the numbers that actually guide budget.
Built around your admissions workflow
We do not bolt on generic automation. We map how your admissions team actually works, where leads come from, who handles them, what each stage means, and shape the integration around that. The technology serves your process, not the other way around.
That is the difference between a tool and a system. Connected data and fast routing are the means; a full census of the right patients, with marketing you can prove, is the goal.
People who understand behavioral health
You work directly with senior specialists who know addiction treatment marketing, its ethics, its compliance and what actually drives admissions. One client per area, always.
Meet the team →Our CRM integration process
A clear, four-step path from scattered tools to one connected, measurable system.
- 1
Audit and plan
We start with a free, no-obligation review of your CRM, EMR, tracking and lead flow, then map a clear plan around your admissions workflow and reporting goals.
- 2
Connect the foundations
We configure your CRM and connect your website, forms and call tracking, with a Business Associate Agreement in place wherever PHI is involved.
- 3
Automate and route
We set up instant lead routing, speed-to-lead alerts and compassionate follow-up so every inquiry reaches the right person fast.
- 4
Measure and refine
We build dashboards that tie spend to admissions, then refine routing, attribution and automation so the system keeps improving.
Why centers choose Addiction Marketing Agency
- Specialists, not generalists
Led by Manuel Muñoz del Río (MBA), with over 10 years in the rehab industry, our team does addiction treatment marketing exclusively. We know the regulations, the ethics and what drives a call.
- Ethical and compliant
We work within Google and LegitScript rules, with no cloaking, no fake reviews and no misleading claims. In this field, compliant work is also the most durable work.
- One client per area
We take a single center per area, so our entire effort goes into making you the leader in your area, never into helping the competitor down the road.
Talk to Manuel about your CRM Integration
Book a free, no-pressure consultation with our founder. One client per area, we'll map a clear, ethical plan to grow your admissions.
Get a free audit →
Frequently asked questions
Which CRMs and EMRs do you work with?
We work with the platforms treatment centers use most, including Kipu, Sunwave, Dazos, Salesforce and HubSpot, and we can integrate others. We meet you on the system you already run rather than forcing a switch.
Can you set up a CRM from scratch?
Yes. Whether you are starting fresh or cleaning up a messy setup, we configure your CRM around your admissions workflow, stages and reporting, then connect it to your website, forms and call tracking.
How does CRM integration improve marketing ROI?
By connecting marketing data to admissions data, you can see cost per qualified inquiry and per admission by channel, then invest in what actually fills beds rather than what only drives clicks.
Is our patient data kept secure?
Yes. We use privacy-conscious, HIPAA-aligned integrations and sign a Business Associate Agreement wherever protected health information is involved, so PHI is handled responsibly across every connected system.
What is speed-to-lead and why does it matter?
Speed-to-lead is how fast a new inquiry reaches a person who can help. We route leads to the right team member instantly so qualified families are not left waiting, which is often the difference between an admit and a miss.
Do we have to replace our current systems?
No. The goal is to connect what you already run, not rip it out. We integrate your existing CRM, EMR, website and call tracking into one connected system so marketing and admissions finally share the same data.
Explore the full rehab growth suite
Every service is built specifically for rehab centers and works together to grow your admissions.
Lead Generation
Feed your CRM with qualified inquiries.
Call Tracking & Attribution
Trace every call and admission to its source.
Conversion Rate Optimization
Turn more visits into calls and admissions.
PPC & SEM
Drive high-intent traffic into your funnel.
Content Marketing
Valuable content that builds trust and authority.
Drug Rehab SEO
Expert, results-driven SEO for the rehab industry.
Connect your marketing to your CRM
Start with a free, compliance-aware review of your CRM, tracking and lead flow, and a clear plan to turn inquiries into measurable admissions.
Get a free audit →How we took a luxury LA rehab to page-one dominance
In the most competitive treatment market in the US, our SEO and content program grew a brand-new center to 100+ page-one keywords and 4x the qualified leads, funding a second facility. A Global Search Awards 2024 finalist campaign.
Read their story →