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Our methodology

How we turn qualified search into admissions

We think like owners, not marketers. Every tactic ladders up to one number that matters: qualified admissions at a sustainable cost.

Award finalist & certifiedGlobal Search Awards 2024 FinalistGoogle PartnerCallTrackingMetrics Partner
The mindset

We optimize for the bottleneck, not the vanity metric

More traffic is not always the answer. We find the real constraint on your growth and fix that first.

Cost per admission

We measure marketing by cost per admitted patient, not cost per click or per lead. That is the number that decides whether your marketing is profitable.

Lifetime value & payback

We model the value of an admission and how quickly marketing spend pays back, so investment decisions are grounded in economics, not guesswork.

Inquiry to admission

If you are near full occupancy, we improve how inquiries convert to admissions before we spend on more traffic. The bottleneck moves, and so do we.

Compliant by design

Healthcare advertising has strict rules. We build campaigns that are LegitScript-aware and policy-safe from the start, protecting your accounts and reputation.

Addiction marketing analytics dashboard
Our process

A repeatable, multi-phase system

The same disciplined sequence behind our Global Search Awards finalist work, adapted to your market and your goals.

  • 1
    Comprehensive audit

    Technical, content and competitor analysis to find quick wins and the path to durable rankings.

  • 2
    Transactional keyword research

    We prioritize bottom-of-funnel, localized terms that convert searchers into patients.

  • 3
    On-page & E-E-A-T content

    Clinically reviewed content that ranks and genuinely informs, built for experience, expertise, authority and trust.

  • 4
    Authority & link building

    High-quality, relevant links from healthcare and recovery sources that grow your domain authority.

  • 5
    Conversion optimization

    We turn more visits into calls and inquiries with tested page and funnel improvements.

  • 6
    Attribution & reporting

    Every inquiry traced back to the work that earned it, with transparent reporting you actually understand.

Attribution

From click to admission, fully tracked

We connect marketing to revenue with call tracking and UTM attribution, so you know exactly what is working.

1
ClickOrganic, AI search or paid visit
2
Call / formTracked via CallTrackingMetrics & UTMs
3
VerificationQualified inquiry / VOB
4
AdmissionAttributed back to the source

See the methodology applied

Read how this exact system grew a luxury LA rehab by +2,625% in page-one keywords, or get a free audit for your center.

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