HIPAA & data protection for rehab marketing
Every marketing tool that reaches a prospective patient, your call tracking, pixels, intake forms and CRM, also touches protected health information. We set up and run your marketing so it stays HIPAA-aligned, with signed BAAs, compliant tracking and secure intake, so growth never turns into exposure.
See where your marketing is exposed
Get a free, compliance-aware review of how your marketing handles patient data. No cost, no obligation.
Marketing that protects patients and your center
In addiction treatment, the same systems that grow your admissions, your website, call tracking, ad pixels, intake forms and CRM, also collect protected health information. Handled carelessly, that creates real legal and reputational risk. Handled well, it becomes a sign of how seriously you take the people who trust you.
At Addiction Marketing Agency we run your marketing in a HIPAA-aligned way from the start. We sign Business Associate Agreements, secure your forms and tracking, and keep your stack aligned with the rules that govern rehab advertising, so you can grow with confidence, never exposure.
Why rehab marketing compliance is not ordinary compliance
Addiction treatment data is some of the most sensitive there is. It is governed by HIPAA, by the substance use disorder confidentiality rules in 42 CFR Part 2, by EKRA, by FTC guidance on health data and trackers, and by LegitScript for paid search. A single misconfigured pixel or unsecured intake form can expose protected health information and trigger penalties.
The people on the other side are families in crisis, deciding whether to trust you with a loved one. Compliance is not paperwork here, it is part of the duty of care. We treat your marketing as a place where that trust is either earned or quietly broken.
Turn marketing into growth without exposure
Compliance and growth are not opposites. When your stack is HIPAA-aligned from the start, you can scale campaigns knowing patient data stays protected at every step.
- Protect your patients
We keep protected health information safe across every marketing tool, so families can trust you from the very first click.
- Reduce your risk
Signed BAAs, compliant tracking and secure forms close the gaps that lead to penalties, breaches and lost listings.
- Grow with confidence
With compliance built in, you can invest in campaigns knowing growth will not create exposure for your center.
What our compliance program includes
A complete, HIPAA-aligned setup that protects patient data across every part of your marketing.
HIPAA-aligned marketing setup
We configure your whole marketing stack, website, ads, call tracking, CRM and analytics, to follow HIPAA requirements for protected health information from the start, so growth never outpaces compliance.
Business Associate Agreements
Wherever a vendor or tool can access PHI, a signed Business Associate Agreement is required. We put BAAs in place for the platforms we manage and review your existing vendor agreements so nothing falls through the cracks.
Consent and privacy
We implement clear consent flows, an accurate privacy policy and honest cookie and tracking notices that reflect what your site actually collects, aligned with HIPAA and, where relevant, GDPR and state privacy laws.
HIPAA-aligned tracking and pixels
Standard Meta and Google pixels can leak PHI and have drawn FTC and HHS warnings. We set up HIPAA-aligned and server-side tracking so you measure campaign performance without exposing patient data.
Secure forms and intake
Contact and intake forms collect sensitive information. We move them to secure, encrypted, BAA-backed forms with proper storage, so the first step toward admission is also a protected one.
Data retention and access controls
We help define how long marketing data is kept, where it lives and who can see it, applying least-privilege access and retention rules that match HIPAA and 42 CFR Part 2 expectations.
Audit and documentation
Compliance has to be provable. We keep records of your marketing data flows, vendors, BAAs and safeguards so you have clear documentation if a regulator, partner or LegitScript review ever asks.
Built around the patients who trust you
When a family fills out your form or picks up the phone, they are sharing something deeply personal at one of the hardest moments of their lives. We build your marketing so that information is protected the instant it is entered, from the form to the CRM to the way your team is allowed to use it.
That is what compliance really protects: not just your center from penalties, but the dignity and privacy of the people you exist to serve. We make sure your growth is never built on their exposure.
People who understand behavioral health
You work directly with senior specialists who know addiction treatment marketing, its ethics, its compliance and what actually drives admissions. One client per area, always.
Meet the team →Our compliance process
A clear, four-step path to marketing that stays HIPAA-aligned as you grow.
- 1
Review and risk check
We review how your marketing handles patient data, where PHI flows and which vendors and tools are involved, then flag the gaps that create exposure.
- 2
Foundations and BAAs
We put signed Business Associate Agreements, secure forms, consent and access controls in place so your core marketing stack is HIPAA-aligned.
- 3
Compliant tracking and build
We deploy HIPAA-aligned tracking, privacy-safe analytics and compliant campaigns so you can grow visibility and admissions without exposing data.
- 4
Monitor and document
We monitor your stack as tools and rules change, keep your documentation current and adjust so compliance holds over time, not just on day one.
Why centers choose Addiction Marketing Agency
- Specialists, not generalists
Led by Manuel Muñoz del Río (MBA), with over 10 years in the rehab industry, our team does addiction treatment marketing exclusively. We know the regulations, the ethics and what drives a call.
- Ethical and compliant
We work within Google and LegitScript rules, with no cloaking, no fake reviews and no misleading claims. In this field, compliant work is also the most durable work.
- One client per area
We take a single center per area, so our entire effort goes into making you the leader in your area, never into helping the competitor down the road.
Talk to Manuel about your HIPAA & Data Protection
Book a free, no-pressure consultation with our founder. We'll review how your marketing handles patient data and map a clear, HIPAA-aligned plan.
Get a free audit →
Frequently asked questions
Is this HIPAA compliance or legal advice?
No. We are a marketing agency, not a law firm. We build and run your marketing in a HIPAA-aligned way and help with documentation, but we work alongside your compliance officer or attorney, never in place of them.
What does HIPAA-aligned marketing mean?
It means your marketing stack and processes are set up to follow HIPAA requirements for protected health information (PHI): signed Business Associate Agreements where vendors touch PHI, consent and privacy controls, compliant tracking, secure forms and limited access. We say HIPAA-aligned because no agency can certify you as HIPAA-compliant.
Will you sign a Business Associate Agreement (BAA)?
Yes. Wherever our work or a tool we manage could access PHI, we sign a BAA and apply appropriate safeguards, and we review your other vendors' BAAs too.
Are standard tracking pixels like Meta and Google a problem for rehabs?
They can be. The FTC and HHS have warned that sending PHI to advertising platforms through pixels and trackers can violate the law. We configure HIPAA-aligned and server-side tracking so you measure performance without exposing patient data.
Do you handle EKRA, LegitScript and 42 CFR Part 2?
We keep your marketing aligned with the rules that affect rehab advertising, including EKRA, LegitScript certification for paid search, FTC guidance, and the confidentiality requirements of 42 CFR Part 2 for substance use disorder records. For legal interpretation we coordinate with your counsel.
Do you also handle GDPR for international patients?
Yes. For centers that serve patients in the EEA or UK, we help align consent, privacy and data handling with GDPR alongside HIPAA.
Explore the full rehab marketing suite
Every service is built specifically for rehab centers and works together to grow your admissions, compliantly.
Drug Rehab SEO
Expert, results-driven SEO for the rehab industry.
Call Tracking & Attribution
Privacy-conscious call tracking with a BAA.
CRM Integration
Secure CRM and EMR integrations for your stack.
PPC & SEM
Targeted, compliant paid campaigns that convert.
Lead Generation
Connect with patients in need of your support.
Web Design & Development
Secure, ADA-compliant websites built for rehabs.
Protect your patients and grow with confidence
Start with a free marketing compliance review and a clear plan to keep your center HIPAA-aligned as you grow.
Get a free review →How we took a luxury LA rehab to page-one dominance
In the most competitive treatment market in the US, our SEO and content program grew a brand-new center to 100+ page-one keywords and 4x the qualified leads, funding a second facility. A Global Search Awards 2024 finalist campaign.
Read their story →