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Case study · Our own site · Behavioral-health marketing

We practice what we preach: #1 for "addiction marketing" and 171 keywords ranked

The fastest way to judge a marketing agency is to look at its own marketing. From a near-zero base, our site now ranks for 171 keywords in US Google, eight of them at #1, including "addiction marketing", and earns $3,445 a month in organic traffic value, all from owned search, not ads.

SEO for ourselvesAEO & AI searchCategory termsOwned demand
Certified & award-recognized agencyGlobal Search Awards 2024 FinalistGoogle PartnerCallTrackingMetrics Partner
Addiction Marketing Agency case study
#1
US rank: "addiction marketing"
+ 7 other #1 rankings
0 → 8
Keywords ranked #1 in the US
16 now on page one
0 → 171
Total keywords ranking (US)
from a near-zero base
$0 → $3,445
Monthly organic traffic value
owned, not paid

Keyword footprint: SEMrush US organic positions (27 Jun 2026). Traffic value & Domain Rating: Ahrefs. The category rankings landed from mid-2025.

The client

Addiction Marketing Agency

We are a specialist marketing agency for addiction-treatment and behavioral-health centers. We hold ourselves to the same standard we set for clients: rank for the commercial searches that matter, on owned organic, not rented ads. Our own niche, "rehab marketing", is small in volume but extraordinarily high in commercial value, with click prices that run into the tens of dollars.

Behavioral-health marketingB2BHigh-CPC nicheOur own site

A small niche with huge click value

  • !
    Premium CPCs. Terms like "rehab marketing agency" carry click prices around $38, so each organic position is worth far more than its raw volume.
  • !
    The credibility test. An agency that cannot rank itself has no business selling SEO.
  • !
    A near-zero base. Effectively no organic visibility at the start of the build.
The brief

Rank ourselves for the terms our buyers search

The challenge

  • ×
    Starting from scratch. Almost no organic visibility or authority.
  • ×
    A high bar. The work is public proof, it has to perform.
  • ×
    Low volume, high stakes. Few searches, but each one is a high-value potential client.

The opportunity

  • Own the category terms. "Rehab marketing", "addiction marketing" and related searches define the niche.
  • Lead on AI search. Be the agency that AI assistants and AI Overviews cite, not just Google.
  • Prove the model on our own domain before asking clients to trust it.
What we did

The same playbook we sell

We applied our own methodology to our own site: authority content, category-term targeting and AI-search optimization.

1

Authority site foundation

We built a fast, well-structured site with deep service and industry pages covering the full behavioral-health marketing space.

Technical SEOService architectureIndustry pages
2

Category-term content

We targeted the commercial category terms our buyers search, from "rehab marketing agency" to specialty service pages.

Category termsCommercial intentService depth
3

AEO & AI-search

We optimized for answer engines and AI Overviews so we surface in ChatGPT, Perplexity and Google’s AI results, not just classic search.

AEOAI OverviewsCitable content
4

Compound authority

We grew Domain Rating from 6 to 21 and pushed our category terms to the #1 position, building organic traffic value to $3,445/mo.

Authority growthPosition 1Owned demand
The results

Our own proof, on the record

In a niche where clicks cost a fortune, our owned organic footprint now does the work of a serious paid budget.

MetricAt the startToday (Jun 2026)Growth
Total keywords ranking (US)~0171New
Keywords on page 1 (US)016New
Keywords in the top 3 (US)010New
Keywords ranked #1 (US)08New
Monthly organic traffic value$0$3,445New
Domain Rating621▲ +250%

Keyword footprint from SEMrush US organic positions (27 Jun 2026 export): 171 ranked keywords, 16 on page one, 10 in the top 3, 8 at #1. Traffic value & Domain Rating from Ahrefs; GA4 recorded ~4,200 organic users in the trailing 12 months. The category rankings and traffic value landed from mid-2025.

Straight from the data

Monthly organic traffic value, mid-2025 → Jun 2026

The real monthly organic traffic-value curve from Ahrefs, the equivalent paid cost of the category terms we now rank for.

$1.2K$2.3K$3.5K$4.7K $3.4K $214 Jun 2025 late 2025 Jun 2026
Estimated monthly organic traffic value (Ahrefs), in USD. As our category terms reached the top of Google in mid-2025, traffic value jumped past $4,600 and settled around $3,000–$3,400/mo.
Page-one positions

Ranking #1 for our category terms

We hold the top US positions for the category terms our own buyers search, the most direct proof of the method we sell.

addiction marketing#1
addiction digital marketing agency#1
addiction marketing specialists#1
addiction marketing consultant#1
rehab marketing agency#2
addiction marketing companies#2

A selection of 16 page-one keywords (8 at #1). Positions per SEMrush, US organic, 27 Jun 2026.

AI visibility

It’s not just Google. AI assistants recommend and cite us

When buyers ask AI tools who markets rehab centers, our brand surfaces, named in the answer and cited as a source across the category’s highest-volume prompts. That is the new front line of how clients find an agency, and we are already on it.

15%

AI Visibility for the topic “Addiction & Rehab Center Marketing & SEO”

10.1K

Monthly AI search volume across these buyer prompts

4 / 4

Top buyer prompts where AMA is named or cited by AI

Prompt buyers ask AIAMA appears asCompetitive set
“addiction marketing”MentionedCited7 brands · 15 sources
“addiction digital marketing agency”MentionedCited9 brands · 11 sources
“addiction treatment marketing agency”Mentioned12 brands · 16 sources
“addiction rehab marketing”Cited6 brands · 12 sources

Source: SEMrush AI visibility tracking for the topic “Addiction & Rehab Center Marketing & SEO”. “Mentioned” = our brand named in the AI-generated answer; “Cited” = our site linked as a source. The competitive set shows how many other brands and sources the AI referenced for that prompt.

Why it matters

The proof is our own dashboard

We will not ask a client to trust a method we have not proven on ourselves first.

Eight #1 rankings

Top US position for "addiction marketing", "addiction marketing specialists", "addiction digital marketing agency" and five more category terms, the most public proof an agency can offer.

$3,445/mo in traffic value

Owned organic doing the work of a substantial paid budget, with zero per-click cost.

Built for AI search

In our niche, 85 of the tracked searches now trigger Google AI Overviews, and we already surface in the top results for several, the front line of how buyers now find agencies.

Recognized & certified

Global Search Awards 2024 Finalist Google Partner CallTrackingMetrics Partner

Want an agency that ranks itself?

If we can do it in our own high-CPC niche, we can do it in yours. Start with a free, compliance-aware rehab SEO audit and a clear plan to grow admissions.

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