How a Bali rehab went from one top-3 ranking to 105
This Bali rehab began with a single keyword in Google’s top three. Through international SEO and a sustained content program, it grew to 105 top-3 keywords and 310 on page one, with organic traffic and traffic value both up roughly five-fold, and now owns the core "Bali rehab" searches.
Reporting period: Jan 2023 – Jun 2026. Source: Ahrefs. Traffic peaked at ~1,337/mo in mid-2025.
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Before and after
A confidential Bali rehab
This Bali rehab is an addiction and mental-health rehab in Bali, Indonesia, serving English-speaking international clients who travel for treatment. Like all destination rehabs, its prospective clients search from many countries at once, so the brief was to win the core "Bali rehab" terms and build a content footprint that earns trust before the enquiry.
A global search challenge
- !International demand. Clients research "rehab Bali" from many countries, so rankings must hold across markets.
- !A near-zero top of search. Just one top-3 keyword at the start of the engagement.
- !Competition from other destination-rehab brands for the same commercial terms.
Win the "Bali rehab" searches that drive admissions
The challenge
- ×Almost no top rankings. A single keyword in the top three at the start.
- ×Destination competition for the core commercial Bali terms.
- ×Broad intent across substances, programs and source countries.
The opportunity
- ✓Own the core commercial terms. "Bali rehab" and "rehab Bali" were winnable and convert.
- ✓Build informational depth. Recovery and substance questions that draw qualified international visitors.
- ✓Concentrate authority into strong, durable top-of-page positions.
International SEO and a concentrated content build
We targeted the commercial Bali-rehab searches and the informational questions international clients ask, then concentrated authority into the top positions.
Foundation & international targeting
We set a clean technical and international foundation so the site could rank for destination-rehab searches across source countries.
Commercial & treatment content
We built the "Bali rehab" location and treatment pages a ready-to-decide international client searches for.
Informational authority
We added recovery and substance content that draws qualified visitors and feeds internal links into the commercial pages.
Concentrate & consolidate
We focused the footprint into strong top-of-page positions, lifting top-3 rankings from 1 to 105 even as the long tail consolidated.
From one top ranking to page-one strength
The headline is ranking strength: top-3 keywords grew from 1 to 105 and page-one from 42 to 310, with traffic and value both up around five-fold.
| Metric | Before (Jan 2023) | After (Jun 2026) | Growth |
|---|---|---|---|
| Keywords in the top 3 | 1 | 105 | ▲ +10,400% |
| Keywords on page 1 (1–10) | 42 | 310 | ▲ +638% |
| Monthly organic visitors | 96 | 538 | ▲ +460% |
| Monthly organic traffic value | $119 | $663 | ▲ +456% |
Source: Ahrefs (traffic, value, keyword positions). Monthly traffic peaked at ~1,337 in mid-2025; total tracked keywords consolidated (551 to 358) as the long tail narrowed and rankings concentrated in the top positions, where top-3 and page-one counts kept rising. Reporting period Jan 2023 – Jun 2026.
Ranking strength, before → after
The growth in top-of-page rankings, where the clicks and admissions actually come from.
Owning the "Bali rehab" searches
The site now ranks on page one for the core commercial Bali-rehab terms that drive international admissions, plus high-intent recovery questions.
A selection from 310 keywords on page one (105 in the top 3). Positions per Ahrefs.
Ranking strength where it converts
Top-of-page positions for commercial terms are what turn search into enquiries, and that is exactly where this rehab grew.
From a single top-3 keyword to 105, the positions that capture the overwhelming majority of clicks.
Page-one positions for the core destination-rehab commercial terms that drive international admissions.
Organic visitors and traffic value both grew roughly five-fold from the start of the engagement.
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