# Steps Together Branding & Digital Case Study | AMA

> How Addiction Marketing Agency strengthened the Steps Together brand system, a calming green identity and unified type system, for a UK behavioral-health group.

Brand system & digital · Behavioral-health group · UK

# Steps Together

A calming, grounded identity, and a stronger digital experience behind it.

Steps Together is a multi-speciality UK addiction and mental-health group. Its brand already had a clear, calming character; what it needed was a system, consistent colour and type, and a digital experience that lived up to the care.

Addiction Marketing Agency reviewed and strengthened the brand system, proposed a unified type direction shared with sister brand Rainford Hall, and ran a full UX/UI and development audit of the site.

Client

Steps Together

Sector

Addiction & mental-health group

Scope

Brand system + UX/UI + development

Services

Brand system, typography, UX/UI, web development

The Steps Together wordmark and its rhythm, “reset · reframe · recover”, the heart of the brand.

Identity

## Grounded, balanced, calm

The identity is built on a **calming, balanced palette**, deep green, earthy olive and soft grey, that gives the brand a sense of stability, care and calm across digital and print. Typographically it runs on **ITC Avant Garde Gothic Pro**, a modernist geometric face whose precision keeps the tone clean and approachable. We kept that foundation and gave it a documented, consistent system.

Deep Green

#2D3D31

Earthy Olive

#3F5342

Sage

#5D7566

Soft Grey

#E1E3E0

White

#FFFFFF

Aa

ITC Avant Garde Gothic Pro

Headlines & body · geometric, precise, approachable

Reset. Reframe. Recover.

stepstogether

reset · reframe · recover

Specimen shown in a geometric web stand-in; the brand font is ITC Avant Garde Gothic Pro.

Digital · UX/UI & development

## Making the site match the care

Alongside the brand work we audited the live experience end to end, navigation clarity, mobile usability and thumb-reach, image quality, content structure and page performance, and set clear, prioritised fixes. Small, deliberate changes to hierarchy, contrast and layout make the site easier to use and more credible, so the digital experience finally matches the quality of the treatment.

![Steps Together site, services navigation](/assets/case-studies/steps/web-services.webp)

Navigation and services, reviewed for clarity and hierarchy.

![Steps Together site interface](/assets/case-studies/steps/web-dark.webp)

Interface review across key templates.

Outcome

## A consistent brand, a better experience

Steps Together came away with a documented brand system, a unified type direction shared with Rainford Hall, and a clear roadmap of UX, UI and development fixes, the groundwork for a digital presence as considered as its care.

Brand systemColour paletteTypographyUnified type directionUX/UI auditDevelopment auditPerformance review

Up next

### Rainford Hall

Heritage, warmth and elegance, the premium sister brand in the Steps Together family.

[View case study →](/case-studies/rainford-hall-branding/)

![Rainford Hall](/assets/case-studies/rainford/logo-gold.webp)

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Source: https://addictionmarketingagency.com/case-studies/steps-together-branding/
Agency: Addiction Marketing Agency — https://addictionmarketingagency.com/