# AMA Case Study: #1 for "Addiction Marketing", 171 Keywords > We practice what we preach. How Addiction Marketing Agency took its own site from zero to 171 ranked US keywords, 8 of them at #1 (including # We practice what we preach: #1 for "addiction marketing" and 171 keywords ranked The fastest way to judge a marketing agency is to look at its own marketing. From a near-zero base, our site now ranks for 171 keywords in US Google, eight of them at #1, including "addiction marketing", and earns $3,445 a month in organic traffic value, all from owned search, not ads. ![Addiction Marketing Agency case study](/assets/case-addiction-marketing-agency.webp) - #1 — US rank: "addiction marketing" + 7 other #1 rankings - 0 → 8 — Keywords ranked #1 in the US 16 now on page one - 0 → 171 — Total keywords ranking (US) from a near-zero base - $0 → $3,445 — Monthly organic traffic value owned, not paid ## Addiction Marketing Agency We are a specialist marketing agency for addiction-treatment and behavioral-health centers. We hold ourselves to the same standard we set for clients: rank for the commercial searches that matter, on owned organic, not rented ads. Our own niche, "rehab marketing", is small in volume but extraordinarily high in commercial value, with click prices that run into the tens of dollars. ### A small niche with huge click value **Premium CPCs.** Terms like "rehab marketing agency" carry click prices around $38, so each organic position is worth far more than its raw volume. **The credibility test.** An agency that cannot rank itself has no business selling SEO. **A near-zero base.** Effectively no organic visibility at the start of the build. ## Rank ourselves for the terms our buyers search ### The challenge - × **Starting from scratch.** Almost no organic visibility or authority. - × **A high bar.** The work is public proof, it has to perform. - × **Low volume, high stakes.** Few searches, but each one is a high-value potential client. ### The opportunity - ✓ **Own the category terms.** "Rehab marketing", "addiction marketing" and related searches define the niche. - ✓ **Lead on AI search.** Be the agency that AI assistants and AI Overviews cite, not just Google. - ✓ **Prove the model** on our own domain before asking clients to trust it. ## The same playbook we sell We applied our own methodology to our own site: authority content, category-term targeting and AI-search optimization. 1 ### Authority site foundation We built a fast, well-structured site with deep service and industry pages covering the full behavioral-health marketing space. 2 ### Category-term content We targeted the commercial category terms our buyers search, from "rehab marketing agency" to specialty service pages. 3 ### AEO & AI-search We optimized for answer engines and AI Overviews so we surface in ChatGPT, Perplexity and Google’s AI results, not just classic search. 4 ### Compound authority We grew Domain Rating from 6 to 21 and pushed our category terms to the #1 position, building organic traffic value to $3,445/mo. ## Our own proof, on the record In a niche where clicks cost a fortune, our owned organic footprint now does the work of a serious paid budget. | Metric | At the start | Today (Jun 2026) | Growth | | --- | --- | --- | --- | | Total keywords ranking (US) | ~0 | 171 | New | | Keywords on page 1 (US) | 0 | 16 | New | | Keywords in the top 3 (US) | 0 | 10 | New | | Keywords ranked #1 (US) | 0 | 8 | New | | Monthly organic traffic value | $0 | $3,445 | New | | Domain Rating | 6 | 21 | ▲ +250% | ## Monthly organic traffic value, mid-2025 → Jun 2026 The real monthly organic traffic-value curve from Ahrefs, the equivalent paid cost of the category terms we now rank for. ## Ranking #1 for our category terms We hold the top US positions for the category terms our own buyers search, the most direct proof of the method we sell. addiction marketing#1 addiction digital marketing agency#1 addiction marketing specialists#1 addiction marketing consultant#1 rehab marketing agency#2 addiction marketing companies#2 ## It’s not just Google. AI assistants recommend and cite us When buyers ask AI tools who markets rehab centers, our brand surfaces, named in the answer and cited as a source across the category’s highest-volume prompts. That is the new front line of how clients find an agency, and we are already on it. **15%** AI Visibility for the topic “Addiction & Rehab Center Marketing & SEO” **10.1K** Monthly AI search volume across these buyer prompts **4 / 4** Top buyer prompts where AMA is named or cited by AI | Prompt buyers ask AI | AMA appears as | Competitive set | | --- | --- | --- | | “addiction marketing” | | 7 brands · 15 sources | | “addiction digital marketing agency” | | 9 brands · 11 sources | | “addiction treatment marketing agency” | | 12 brands · 16 sources | | “addiction rehab marketing” | | 6 brands · 12 sources | ## The proof is our own dashboard We will not ask a client to trust a method we have not proven on ourselves first. **Eight #1 rankings** Top US position for "addiction marketing", "addiction marketing specialists", "addiction digital marketing agency" and five more category terms, the most public proof an agency can offer. **$3,445/mo in traffic value** Owned organic doing the work of a substantial paid budget, with zero per-click cost. **Built for AI search** In our niche, 85 of the tracked searches now trigger Google AI Overviews, and we already surface in the top results for several, the front line of how buyers now find agencies. Recognized & certified --- Source: https://addictionmarketingagency.com/case-studies/our-own-agency-seo/ Agency: Addiction Marketing Agency — https://addictionmarketingagency.com/