# Luxe Recovery LA Case Study: +2,625% Page-1 Keywords | AMA > How Addiction Marketing Agency grew a luxury LA rehab from 4 to 109 page-1 keywords (+2,625%) and quadrupled qualified leads. 2024 awards finalist. # How a luxury LA rehab went from invisible to page-one dominant in the most competitive rehab market in the US Luxe Recovery LA came to AMA new, unranked and competing against 1,800+ California treatment centers. In ~15 months of tailored SEO and content, we took them from 4 to 109 page-one keywords, multiplied qualified leads 4x, and helped fund a second facility. - +2,625% — Keywords ranking on page 1 4 → 109 - +667% — Monthly organic traffic value $1,035 → $7,925 - 4× — Qualified leads per month 20 → 80 - +362% — Monthly organic users 481 → 2,222 ## Luxe Recovery LA Luxe Recovery is a high-end luxury rehabilitation center in Los Angeles, California, offering top-of-the-range amenities, professional clinical staff and a premium price point. When they approached AMA, they were a relatively new facility with minimal online presence in the single most saturated treatment market in the country. ### The market they faced **1,800+ treatment centers in California**, the highest rehab density in the United States, all competing for the same searches. **Premium positioning, premium price.** Luxe needed qualified, high-intent inquiries, not raw lead volume. **A brand-new domain** with little authority, content or ranking footprint to build on. ## A saturated market, a new brand, and a high bar for ROI ### The challenge - × **Minimal online presence.** A new center with almost no organic visibility or ranking keywords. - × **Extreme competition.** Los Angeles and California are the most contested rehab markets in the country. - × **Website needed work.** Technical, content and branding gaps were holding back conversion. - × **Attribution was unclear.** No reliable way to tie inquiries back to the channels driving them. ### The opportunity - ✓ **Own the luxury niche.** Long-tail, localized terms like "luxury rehab Los Angeles" were winnable and high-converting. - ✓ **Bottom-of-funnel first.** Target transactional searches from people ready to choose a center. - ✓ **Build topical authority.** Become the trusted, clinically-backed source for addiction information in the market. - ✓ **Measure to admissions.** Install call tracking and UTM attribution to prove ROI, not just traffic. ## A multi-phase, transactional-first SEO strategy We led with the searches closest to an admission, then expanded into the content authority that compounds over time, all measured back to real inquiries. 1 ### Technical & content audit We started with a full SEO audit, fixing technical errors, surfacing content gaps and capturing quick wins to build early momentum while the deeper strategy took hold. We also optimized the Google Business Profile for early local visibility. 2 ### Transactional keyword focus We prioritized localized, bottom-of-funnel keywords that convert traffic into patients, location terms ("luxury rehab Los Angeles") and service/treatment terms across specific addictions, mental health and behavioral health. The goal: position Luxe on page one for the exact searches a ready-to-decide patient or family makes. 3 ### Topic authority & E-E-A-T content We built a comprehensive content program, pillar pages and supporting articles on addiction, mental health and treatment, all aligned to Google's E-E-A-T guidelines and reviewed by our in-house addiction specialists and clinical psychologists. A strong internal linking structure tied it together and guided readers from information to inquiry. 4 ### Attribution & continuous optimization We deployed CallTrackingMetrics with dynamic number insertion and UTM-tagged forms to attribute every lead to its source, then continuously revisited and re-optimized underperforming pages using GSC, GA4 and Ahrefs data. ## From then to now: a remarkable transformation Every headline metric moved, organic visibility, traffic value and, most importantly, qualified leads. | Metric | Before (May 2023) | After (Aug 2024) | Growth | | --- | --- | --- | --- | | Monthly organic users | 481 | 2,222 | ▲ +362% | | Total ranking keywords | 323 | 2,555 | ▲ +691% | | Keywords on page 1 (positions 1–10) | 4 | 109 | ▲ +2,625% | | Monthly organic traffic value | $1,035 | $7,925 | ▲ +667% | | Qualified leads per month | 20 | 80 | ▲ +300% | ## Top positions for the keywords that drive admissions Luxe Recovery now ranks at the top of Google for the most competitive luxury-rehab terms in Los Angeles, with 100+ keywords on page one. Luxury Rehab LA#1 Luxury Drug Rehab Center Los Angeles#1 Luxury Rehab Los Angeles#2 Luxury Detox Los Angeles#2 Addiction Treatment Los AngelesTop3 Los Angeles RehabTop3 ## Straight from the dashboards Not our word for it. These are the client’s own Google Search Console and Ahrefs reports, before and after. ![Google Search Console performance: clicks 481 to 2,220, impressions 46.1K to 256K, average position 56.6 to 36.6](/assets/evidence-gsc-performance.webp) **Google Search Console.** Total clicks **481 → 2.22K**, impressions **46.1K → 256K**, average position **56.6 → 36.6**. Comparing May 2023 with Aug 2024. ![Ahrefs organic traffic value $1,035 in May 2023](/assets/evidence-traffic-value-before.webp) Before**Organic traffic value $1,035/mo** (May 2023) · Ahrefs ![Ahrefs organic traffic value $7,833 in August 2024](/assets/evidence-traffic-value-after.webp) After**Organic traffic value $7,833/mo** (Aug 2024) · Ahrefs ![Ahrefs organic keywords: 323 total, 4 on page one, May 2023](/assets/evidence-keywords-before.webp) Before**323 keywords, 4 on page 1** (May 2023) · Ahrefs ![Ahrefs organic keywords: 2,555 total, over 100 on page one, September 2024](/assets/evidence-keywords-after.webp) After**2,555 keywords, 100+ on page 1** (Sep 2024) · Ahrefs ## Growth that built new centers The partnership did not just move marketing metrics, it underwrote real-world expansion, on a $60,000 annual program. **A second center opened** Organic growth and qualified-lead volume helped Luxe Recovery open a second rehab facility, extending its reach across California. **Three websites, more in development** Luxe now operates three fully-optimized websites with AMA managing SEO across the portfolio, and additional centers in development. **Efficient, accountable spend** Delivered on a $60,000 annual budget weighted toward content and on-page SEO, with every lead attributed via call tracking and UTMs. ★★★★★ "You guys are my secret weapon. I appreciate all the work you do for us supporting our growth." **Arthur**Owner, Luxe Recovery LA Recognized & certified --- Source: https://addictionmarketingagency.com/case-studies/luxury-la-rehab-seo/ Agency: Addiction Marketing Agency — https://addictionmarketingagency.com/