# Lee FitzGerald's London Workshop Branding | AMA

> How Addiction Marketing Agency designed the event identity for the 15th Annual London Workshop, a heritage-inspired logo system plus web and social.

Event brand identity · Behavioral-health workshop · London

# Lee FitzGerald’s Annual London Workshop

A 15th-anniversary identity built from the heritage and architecture of London.

The London Workshop is a long-running gathering for professionals in mental-health and addiction care. For its milestone 15th edition, announced for 6–8 November 2025 at the Regent’s Park Marriott, Addiction Marketing Agency was asked to create a visual identity worthy of the occasion, and the collateral to launch it.

We delivered a complete event brand: a flexible logo system, a heritage-led colour palette, an architectural pattern language, plus the website and social campaign that carried it to the audience.

Client

Lee FitzGerald’s Annual London Workshop

Sector

Behavioral-health event / conference

Scope

Event identity + web + social

Services

Brand identity, logo system, web design, social media

The primary lockup: the “15th” milestone, the Union Jack, and the workshop name, in the event’s deep-green and heritage palette.

The strategy

## Elegance, tradition and renewal

A milestone year needed an identity that felt both established and forward-looking. We anchored the palette in **English heritage and the tranquil landscapes of Kensington Gardens**, deep greens for stability and growth, warm golden and ochre tones for achievement and celebration, balanced by calming blues and sophisticated neutrals for trust and accessibility.

For the visual language, we looked to the venue. The **architectural patterns of the London Marriott Hotel Kensington**, its curved lines and repeated structures, became a pattern system of interconnected paths, a quiet metaphor for connection, balance and progress in recovery. The result bridges past and present, exactly the workshop’s own mission.

![Architectural pattern language derived from the London Marriott Kensington, forming a stylised 15](/assets/case-studies/lee/pattern.webp)

The pattern language: architectural line-work resolving into the “15”, interconnected paths standing for progress and connection.

The logo system

## One mark, dressed for every channel

The lockup was engineered to flex: horizontal and vertical formats, and a set of colourways, deep green, navy and teal, so the identity holds up on a banner, a badge, a slide or a social tile without ever losing the milestone “15” or the London cue.

![Workshop logo, deep green colourway](/assets/case-studies/lee/logo-green.webp)

![Workshop logo, navy colourway](/assets/case-studies/lee/logo-navy.webp)

![Workshop logo, teal colourway](/assets/case-studies/lee/logo-teal.webp)

Colour

## A heritage palette

Deep Kensington green, celebratory gold and ochre, calming blue and refined neutrals, a palette that reads as prestigious and trustworthy at once, and gives the event a cohesive look across every touchpoint.

![Lee FitzGerald's Annual London Workshop colour palette](/assets/case-studies/lee/palette.webp)

> Curved lines and repeated structures that evoke connection, balance and innovation, honouring the venue while reinforcing the event’s focus on transformative care.

Workshop identity rationale, Addiction Marketing Agency

Web

## A home for the workshop

The identity extends into the event website, agenda, speakers and registration, on the same green-and-gold system, so attendees meet one consistent brand from the first ad to the check-in desk.

addictionworkshopuk.com

![Lee FitzGerald workshop website design](/assets/case-studies/lee/web-mockup.webp)

![2025 Workshop speaker poster](/assets/case-studies/lee/poster.webp)

The 2025 programme poster, speakers and schedule in the workshop identity.

Social & launch

## Announcing the 15th

A social campaign carried the milestone to the audience, save-the-date, speaker announcements and venue reveal, each on-brand, each built to be recognised in a crowded feed.

![Save the date 2025 social announcement](/assets/case-studies/lee/social-savedate.webp)

Save the date, 2025 workshop announced.

![Speaker announcement social card](/assets/case-studies/lee/social-speaker1.webp)

Speaker card, consistent template system.

![Speaker announcement social card](/assets/case-studies/lee/social-speaker2.webp)

Speaker card, built to scale across the line-up.

![The London Marriott venue that inspired the identity](/assets/case-studies/lee/venue-marriott.webp)

The venue whose architecture shaped the whole system.

Outcome

## An event that looks its age, proudly

The 15th Annual London Workshop launched with a single, confident identity across web, print and social, tradition and renewal in one system, ready to scale year on year as the event grows.

Brand strategyLogo systemColourwaysPattern languageColour paletteWeb designEvent posterSocial templates

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Source: https://addictionmarketingagency.com/case-studies/lee-fitzgerald-workshop-branding/
Agency: Addiction Marketing Agency — https://addictionmarketingagency.com/